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Beverage distributors

Sell-in forecast per postal code 7 days ahead. Cruise spikes, heatwaves and event weekends before the orders arrive.

Definition

Sell-in forecast for regional beverage distributors and breweries on the Costa del Sol. We aggregate HoReCa demand per postal code 7 days ahead – from weather, cruise, events, season and occupancy indicators – and deliver a disposition for warehouse, tour and sell-in campaigns.

Where it hurts today

Sell-in from last-year heuristics

Today's tour is built off last year's tour – weak reaction to cruise spikes, heatwaves and event weekends.

Warehouse and freshness pressure

Over-stock ties capital and floor space; under-stock forces emergency runs and hits margin – both measurable daily.

ESG and returns pressure

Operator over-ordering becomes a return on the distributor's books. Aggregated postal-code view makes the field-rep conversation rigorous.

How it works for you

  • Aggregated HoReCa demand per postal code
  • Tour and sell-in disposition
  • Cut the returns rate
How it works

Three steps to your daily recommendation.

No hardware, no POS required to start. Onboarding in under an hour.

1

Connect your venue

Tell us address, seating, concept and average weekly patterns. Optional: send historical daily revenue – otherwise we start with industry benchmarks.

2

AI gathers daily signals

Weather forecast, cruise arrivals at Puerto de Málaga, local events, weekday, season and your feedback – all feed the hourly scoring.

3

Daily recommendation

At 07:00 the message lands: expected demand, concrete staffing change and inventory correction in %. Just reply.

Delivery

Where you already work.

No new app. No training. Push it where the team already lives.

WhatsApp

Daily message plus /feedback, /recap, /today commands – right in the team chat.

Email

Daily HTML briefing for owners and ops.

Web dashboard

14-day view, backcast, accuracy reports, hourly drilldown.

FAQ

Frequently asked questions.

Do I need a POS to start?

No. To get started, weekly patterns and average daily revenue are enough. POS integration (Lightspeed, Square, TPV-FIWI) is part of the Pro plan and further improves accuracy.

What if I don't have historical data?

We start with industry benchmarks for your location, concept and size. After 4–6 weeks the model is calibrated to you.

What about GDPR and privacy?

We host in the EU (Frankfurt), process only aggregated daily data – no guest or staff data. Standard data processing agreement included.

How do I cancel?

Annual term, billed monthly. A 60-day no-fault exit applies during the first 60 days. After that, cancel at the end of the term. No setup fees, no hidden costs.

What languages does the daily message come in?

Spanish, German and English. Configurable per venue. Multi-location groups can pick a language per recipient.

How long does onboarding take?

Under an hour. We need address, seating, concept and – if available – an export of the last 6–12 months of daily revenue.

Ready for your first recommendation tomorrow morning?

30 minute demo. We'll show you the forecast for your exact venue.

Request early access
Sell-in forecast for beverage distributors & breweries | HoReCaWave